As companies invest billions of dollars in creating computer programs that talk like humans, these so-called "bots" are generating increasingly valuable data. Data scientists can now leverage bot data to identify promising market segments, track website traffic and sales patterns, and more.  

But that's not the only reason data scientists love bots. In this article, originally published in VentureBeat, Senior Data Scientist Dave Goodsmith explains four reasons why he and his peers love working with these machine-learning powered programs and the data they collect.