Most executives today are relying on gut instinct to make important decisions, because they just don’t understand the results of data analyses. But with data modeling, those executives could be efficiently and accurately calculating the outcomes of their business strategies.

Originally published in CMS Wire, this article will provide insight into how data science can help you understand:

  • How your customers’ behavior influences your profit margins
  • What characteristics make up your best customers
  • Which customer acquisition channels deliver the best ROI
  • What your customers will do in the future