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Case Study

How Topix Selects Better Ads Faster

Since implementing the Platform, online media giant Topix has tripled the speed at which it can make marketing decisions.

Online media giant Topix launches hundreds of online ad campaigns each day with the intention of maintaining only the most successful ones. Using the model deployment and report publishing capabilities of the Platform, Topix is now making its advertising decisions three times faster. 

Topix has one of the most popular U.S. sites with 2.7 billion monthly page views.
With the Platform, Topix is making ad decisions 3x faster.
Each month, 21 million users spend 13 minutes per visit on the Topix site.
Topix predicts success with a model deployed in the Platform.