Case Study
 

How Wpromote Improved Campaign Targeting for Its Clients

Deploying predictive models on behalf of its clients in the DataScience.com Platform has given Wpromote the insights it needs to create highly targeted campaigns. 

National digital marketing agency Wpromote is investing heavily in creating highly personalized digital touchpoints. This effort has brought about a new initiative: Deploying predictive lifetime value models on behalf of its clients in the DataScience.com Platform. The outputs of those models, including lists of high value, good value, and less valuable customer cohorts, are being used to build highly targeted campaigns with a better return on investment. 

Wpromote-case-study
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With LTV models, Wpromote separates loyal customers from one-time buyers.
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Wpromote clients receive targeted campaigns and reports on different cohorts.
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The platform has helped Wpromote contend with large client datasets.
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Model outputs improve Adwords and Facebook campaign performance.