Identifying and Understanding Your Highest-Value Customers
Senior Data Scientist Jean-René Gauthier explains his approach to building a customer lifetime value model, one of the most important predictive models for eCommerce businesses.
Customer lifetime value models can be used to identify, understand, and retain your company's most valuable customers. These models predict future revenue that an individual customer will bring to your business in a given period, so you can be sure to focus your marketing efforts in the right places.
This screencast covers how to build a customer lifetime value model and, more importantly, how to act on the results of the model in two different business applications.