Optimizing Online Advertising with Data Science
In this screencast, Data Scientist Andrea Trevino explains how data science can be used to optimize digital advertising.
Data science can help make marketing decisions at large scale using a variety of machine learning and statistics-based techniques. These include identifying the causal impact of advertising campaigns, modeling attribution, and optimizing online ad buying auctions, among others.
In this video, Data Scientist Andrea Trevino shares best practices for finding the right method for your use case and walks through an example of how one company used data science to get the most of their online advertising budget.