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An Executive's Guide to Predictive Modeling

More than half of executives dismiss the results of data analysis because they don't understand them.

Executives are making multi-million dollar decisions every day, but only about a third of those decisions are based primarily on data analysis. Learn how to bridge the gap between decision makers and analytics teams with this easy-to-understand introduction to predictive data models. 

Modeling is highly technical, but input from non-technical personnel is essential.
Only 29% of executives are basing their decisions primarily on data analysis.
52% of executives downplay the importance of analyses they don't understand.
Predictive analytics provide a competitive advantage for businesses.