White Paper
 

5 Steps to Data-Driven Discounting

Five steps to improve your ecommerce site’s key metrics through strategic product discounts.

Planning to launch a series of product discounts on your website? First, you might want to think about the repercussions those price cuts could have on your bottom line. Luckily, the key to avoiding these pitfalls and increasing your profit margin lies in the data your business is already collecting.

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80% of shoppers would abandon their preferred brand for a discount.
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Discount shoppers are only half as likely to do business with you again as their peers.
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Marketers who use big data see a 15-20% greater ROI on their programs.
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Repeat buyers generate 3x more revenue per visit than a one-time shopper.